The Influence of Marketing Public Relations and Service Quality on the Decision to Purchase Services at PT Trans Kreasindo Productions Master of Management, University of North Sumatra

Ketthy Margaret Silaban (), Endang Sulistyarini and Beby Karina
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Ketthy Margaret Silaban: University of North Sumatra
Endang Sulistyarini: University of North Sumatra
Beby Karina: University of North Sumatra

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 743-751 from Springer

Abstract: Abstract This study discusses the influence of Marketing Public Relations (MPR) and service quality on Event Organizer companies for the company’s sustainability. Event Organizer companies must be able to maintain Marketing Public Relations (MPR) and the quality of their services to consumers. Marketing Public Relations (MPR) is part of a company’s public relations and also builds consumer confidence in the company’s image. Public trust can also be made by providing correct and transparent information to the public. In this study, apart from Marketing Public Relations (MPR), Service Quality is also essential in achieving a competitive advantage. To achieve the desired service quality, service managers need fulfillment efforts to build relationships with customers. The quality of services provided by service providers is aimed at fulfilling the needs and desires of consumers or customers of these services. The formulation of this research is whether Marketing Public Relations and Service Quality influence Service Purchasing Decisions at PT Trans Kreasindo Productions. This research uses a qualitative and descriptive approach with a case study research method. The results of this study indicate that Marketing Public Relations and Service Quality influence Service Purchasing Decisions at PT Trans Kreasindo Productions. Marketing public relations and service quality simultaneously were also positively significant.

Keywords: Marketing Public Relations; Service Quality; Purchasing Decision (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_78

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