Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung

D. H. Utama (), R. Fadhlurrahman, H. Mulyadi, B. L. Nuryanti and A. R. Lubis
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D. H. Utama: Universitas Pendidikan Indonesia
R. Fadhlurrahman: Universitas Pendidikan Indonesia
H. Mulyadi: Universitas Pendidikan Indonesia
B. L. Nuryanti: Universitas Pendidikan Indonesia
A. R. Lubis: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 912-917 from Springer

Abstract: Abstract For several years, e-commerce has become a significant concern for economic observers because it has an essential role in the digital era related to business growth. This study aimed to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description of e-commerce on business growth. A survey was conducted on SME Jeans Cihampelas entrepreneurs in Bandung City, with a population of 63 jeans entrepreneurs. The results of the study using path analysis revealed that e-commerce had a positive influence on business growth for MSME entrepreneur Jean Cihampelas, Bandung City. This is indicated by the value of fcount > ftable, which is 31.844 > 2.56, which causes Ho to be rejected. This means that e-commerce is a good trigger simultaneously for business growth. This shows that the better the knowledge about e-commerce, the better the growth of the Cihampelas jeans SMEs business in Bandung. Business processes at the MSME scale are expected to use an understanding of e-commerce as more incentives to increase business growth.

Keywords: e-commerce; Entrepreneurs (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_94

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