Implementation of Business Resilience in MSMEs Malang City in Facing the Covid-19 Pandemic

Sovia Rosalin () and Rani Auliawati Rachman
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Sovia Rosalin: Brawijaya University, Faculty of Vocational Studies
Rani Auliawati Rachman: Brawijaya University, Faculty of Vocational Studies

A chapter in Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022), 2024, pp 144-153 from Springer

Abstract: Abstract The Covid-19 pandemic has had an impact on changes in all fields, including in the economic field with its multidimensional impact. The biggest impact is felt by MSME players, especially small-scale ones. In minimizing these impacts, MSME actors need special methods that can be used as the right solution to deal with unexpected situations such as the Covid-19 pandemic. This study was presented to see the implementation of the concept of business resilience in MSMEs in facing the Covid-19 pandemic disaster using the latest literature study methods. The research method used is a literature study, consisting of collecting various sources from previous research, then comparing the results found with relevant theories before analyzing them. The results of this study concluded that the application of business resilience to MSME actors in Malang City can maintain their business, based on the results of the analysis it was found that MSMEs in Malang City can maintain their business by having entrepreneurial characteristics, the use of technology and support from the government that implements policies to help MSME actors. Thus, the use of the concept of business resilience is important to be applied by MSME actors when experiencing pandemic problems that arise unexpectedly. Based on the findings from the research, the recommendations for the next author are to raise the theme of business resilience and its application to the conditions of the new normal era. Or maybe you can apply the concept of business resilience in a larger company as an object of research, to see how this concept is applied, then the findings can be compared with this study, so that findings are obtained regarding the effectiveness of implementing more complex business resilience.

Keywords: Business Resilience; Covid-19; Disaster Management; MSMEs (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-240-8_18

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DOI: 10.2991/978-94-6463-240-8_18

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