The Influence of Locus of Control and Need for Achievement on Digital Business Transformation and Mediation of Digital Literacy

Anggito Abimanyu, Kusdi Raharjo () and Tri Wulida Afrianty
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Anggito Abimanyu: Brawijaya University, Master of Business Administration Program
Kusdi Raharjo: Brawijaya University, Department of Business Administration
Tri Wulida Afrianty: Brawijaya University, Department of Business Administration

A chapter in Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022), 2024, pp 16-27 from Springer

Abstract: Abstract Micro and small business actors in Indonesia have an important role in economic growth in Indonesia. So that these business actors need to be developed for their business because they see their contribution to the country of Indonesia is very large. Therefore, this study uses LOC and NFA variables to analyze the factors of individuals in digital transformation which are useful for surviving in the Covid-19 pandemic situation and the era of technological diffusion. On the other hand, it is also supported by the level of digital literacy which is the knowledge that individuals have to understand and understand in utilizing digital technology. This is expected to be able to accelerate the process of digital business transformation at MSEs in East Java. This research is a quantitative study using path analysis to examine the relationship between variables using SmartPLS 3.0 to analyze the data. This study found a direct effect of Locus of control and need for achievement on digital literacy, a direct effect of digital literacy on digital business transformation. And an indirect effect of locus of control and need for achievement to digital business transformation with digital literacy as a moderation variable.

Keywords: Locus of Control; Need for Achievement; Digital Literacy; Digital Business Transformation (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-240-8_4

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