Five Basic Human Emotions and Investment Decisions on Generation Z in Surabaya-Indonesia

Bertha Silvia Sutejo (), Sumiati, Risna Wijayanti and Candra Fajri Ananda
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Bertha Silvia Sutejo: Brawijaya University
Sumiati: Brawijaya University
Risna Wijayanti: Brawijaya University
Candra Fajri Ananda: Brawijaya University

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 9-15 from Springer

Abstract: Abstract The impact of the five basic human emotions on investment decision-making, which focuses specifically on Generation Z investors in Surabaya, Indonesia, is investigated in this study. The research sample includes 180 Generation Z respondents with prior investing experience. To test the hypotheses, Amos used structural equation modeling (SEM). Exogenous variables are the five basic emotions (happiness, hope, anger, sadness, and fear), and endogenous variable is investment decision. According to the study findings, only two basic human emotions, anger and hope, have a significant influence on investment decisions among Generation Z investors in Surabaya. However, the remaining three primary emotions, happiness, sadness, and fear, have no significant impact on investment decisions. As a result, investors must be mindful of their emotions, particularly during times of anger and hope, to make more accurate investment decisions.

Keywords: Basic human emotions; Investment decision-making; Generation Z investors (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-244-6_3

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DOI: 10.2991/978-94-6463-244-6_3

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