Understanding Impulsive Buying for Fashion Products in Generation Z

Laurentia Verina Halim (), V. Heru Hariyanto, Ananta Yudiarso, Setiasih, Erlin Anggraini, Kevin Parindra and Nada Ayu Yuniarti
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Laurentia Verina Halim: University of Surabaya
V. Heru Hariyanto: University of Surabaya
Ananta Yudiarso: University of Surabaya
Setiasih: University of Surabaya
Erlin Anggraini: University of Surabaya
Kevin Parindra: University of Surabaya
Nada Ayu Yuniarti: University of Surabaya

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 367-376 from Springer

Abstract: Abstract Impulsive buying is unplanned, arouses passion, lack of deliberation, and more unbearable buying behaviour. Many things affect impulsive buying behaviour, but what will be understood in this research are brand image, price, mental budgeting, and self-control. Generation Z has its characteristics in shopping patterns. The present study aims to provide a more integrated picture of impulsive buying behaviour for fashion products, especially in Generation Z. The following article combines three studies while presenting each study’s unique results. However, discussions and conclusions are based on the results of the three studies.

Keywords: Impulsive buying behaviour; generation Z; fashion products; brand image; price; mental budgeting; self-control (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-244-6_55

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