Managing E-Tailing Service for Shopping Efficiency: A Case Study in Indonesia

Balkhis Nathasya Shafira, Siti Rahayu () and Stefanus Budy Widjaja Subali
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Balkhis Nathasya Shafira: University of Surabaya
Siti Rahayu: University of Surabaya
Stefanus Budy Widjaja Subali: University of Surabaya

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 470-477 from Springer

Abstract: Abstract This study analyzes the effect of product assortment and shopping assistance on shopping efficiency for e-tailing customers in Indonesia and examines the mediating role of order fulfillment in product assortment on shopping assistance. This study involved 204 respondents who were analyzed using the Structural Equation Modeling (SEM) technique. The results of this study indicate that shopping assistance has a positive and significant effect on shopping efficiency, order fulfillment has a positive and significant effect on shopping assistance, product assortment has a positive and significant effect on shopping assistance, shopping assistance has a positive and significant effect on shopping efficiency, and the relationship between product assortment and shopping assistance mediated by order fulfillment.

Keywords: Order fulfillment; product assortment; shopping assistance; shopping efficiency (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-244-6_68

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