Trowulan Tourism Market (Pawitra): Transformation and the Use of Metaverse Technology to Strengthen Digital Experience

Noviaty Kresna Darmasetiawan (), Bonnie Soeherman, Olivia Tanaya and Andri Rianawati
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Noviaty Kresna Darmasetiawan: University of Surabaya
Bonnie Soeherman: University of Surabaya
Olivia Tanaya: University of Surabaya
Andri Rianawati: University of Surabaya

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 548-555 from Springer

Abstract: Abstract This study aims to analyze (1) what strategies can be implemented to re-run Trowulan People’s Market?; (2) what is the strategy for transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra)?; (3) how is the innovation and use of Metaverse technology in the Trowulan Tourism Market (Pawitra)?. The research method used was the phenomenological qualitative method. Qualitative data were obtained from in-depth interviews at the Mojokerto Regency Industry and Trade Service (Disperindag), as the Office that manages the market, supplemented by a triangulation method with Trowulan market stakeholders. The results of the study show that (1) the strategy adopted to re-run the Trowulan People’s Market is to transform and innovate to become the Trowulan Tourism Market (Pawitra); (2) the strategy of transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra) involves collaboration and synergy between the government, local communities, and universities; and (3) the Metaverse technology in Pawitra gives color to the digital experience which gives a touch of high tech and high touch.

Keywords: Pawitra; Metaverse; transformation (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-244-6_78

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