An Analysis Between Corporate Social Responsibility and Consumer Psychology

Baoye Chen () and Ye Zou
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Baoye Chen: Yunnan University of Finance and Economics, International Business School
Ye Zou: Fashion Institute of Technology

A chapter in Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), 2024, pp 166-172 from Springer

Abstract: Abstract Under the background of the rapid development of communication and science and technology, every move of enterprises is exposed in the eyes of consumers, and their sense of responsibility on social is also concerned by consumers. At the premise of knowing the impact of corporate social responsibility perception to consumers, the influence of company social activities on consumers’ purchase intention, the influence of company social responsibility and consumer psychological mechanism, and the influence of consumers’ purchase intention by platform corporate social responsibility, this article analyzes the relationship between customers and company social responsibility. Taking Huawei as an example, Huawei’s social responsibility is divided into four aspects, and consumer satisfaction survey, consumer social responsibility of HUAWEI with high satisfaction research results, and enterprises can through a high degree of social responsibility to obtain user goodwill and improve customer loyalty.

Keywords: Social responsibility; User satisfaction; Influence (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-246-0_19

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DOI: 10.2991/978-94-6463-246-0_19

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