Study on the Economic Development of Premier League Under SWOT Analysis-Taking Manchester City Football Club as an Example

Yanwen Chen and Zhuoxing Li ()
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Yanwen Chen: Nanjing Foreign Language School
Zhuoxing Li: Southwestern University of Finance and Economics, Research Institute of Economics and Management

A chapter in Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), 2024, pp 345-354 from Springer

Abstract: Abstract In recent years, Premier League has become more and more popular and has become one of the most influential football leagues in the world. This study will use the SWOT analytical method to analyze the economic development of the Premier League from both internal and external aspects. Manchester City Club, as the representative of the Premier League giants, will be used as the analysis object many times in this article. In the central part of the research, this study first analyzes the operation mode and advantages of club funds in Manchester City and then focuses on the analysis of the economic benefits of the Premier League based on the SWOT model, including the economic strengths and weaknesses of the internal development of the Premier League, the opportunities and threats of external development. The results show that the success of the Premier League is caused by many reasons, and the support of a large number of fans, the significant investment of investors, and the stability of the brand and sponsorship are all indispensable factors. Although this study only analyzes the Premier League, many advantages of the development of the Premier League can be used for reference by many other sports events, and it is of great learning value for China, where the development of the sports industry is not up to expectations.

Keywords: Premier League; Manchester City Football Club; SWOT Analysis; Commercial Sponsorship; Organizational Management (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-246-0_42

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