Pinduoduo Evolves Through Change and Discernment

Yuhui Weng (), Zihao Liu, Wenxi Wei, Ying Liu and Yaqi Li
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Yuhui Weng: South China Agricultural University, College of International Education
Zihao Liu: Monash University, Faculty of Business and Economics
Wenxi Wei: Monash University, Faculty of Business and Economics
Ying Liu: South China Agricultural University, College of International Education
Yaqi Li: SCAU, Guangzhou Dublin International College of Life Science and Technology

A chapter in Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), 2024, pp 691-697 from Springer

Abstract: Abstract Online shopping has become one of the main shopping methods for most households and is closely associated with our lives. E-commerce platforms and related industries are growing rapidly and becoming indispensable economic players, creating strong ties with people’s livelihoods, society and the country. In this highly competitive e-commerce market, Jindo, a dark horse, has created a new model that combines social and shopping in a market already monopolised by e-commerce giants such as Taobao, Jingdong and Alibaba. This paper will focus on the analysis of this model and analyse the corresponding corporate culture of Jindo.

Keywords: Pinduoduo; Smart Finance; Contemporary Trade; Discernment (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-246-0_83

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