A Study on Tourism Motivation, Brand Image, Satisfaction and Behavior Intention of Tourist Factory

Cheng-Te Lin (), Pei-Lien Hsiung (), Chen-Hsien Lin () and Man Ma
Additional contact information
Cheng-Te Lin: Yulin Normal University, Business School
Pei-Lien Hsiung: Shiliu Primary School
Chen-Hsien Lin: National Taichung University of Science and Technology, Department of Business Management
Man Ma: Yulin Normal University, Business School

A chapter in Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023), 2024, pp 571-580 from Springer

Abstract: Abstract Combining brand image and behavioral intention, this study takes the relationship between tourism motivation and tourist satisfaction of characteristic tourist factories as the research theme. It explores the relationship between tourism motivation, brand image, tourist satisfaction and behavioral intention of tourist factories. In this study, the convenience sampling method was adopted. 500 valid samples were collected from a questionnaire survey of visiting tourists at the Yawen Bali Coastal Tourism Factory. The data were analyzed with SPSS and AMOS software packages. The results show that tourism motivation has a significant impact on tourist satisfaction and brand image; brand image and tourist satisfaction have a significant impact on behavioral intention.

Keywords: Tourist Factory; Consumer motive; Brand image; Customer satisfaction; Behavioral (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-256-9_59

Ordering information: This item can be ordered from
http://www.springer.com/9789464632569

DOI: 10.2991/978-94-6463-256-9_59

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().