Development Strategy of Cipondoh Lake Tourism Destination in Tangerang City, Banten Province

Amrullah, Myrza Rahmanita () and Rahmat Ingkadijaya ()
Additional contact information
Amrullah: Trisakti Institute of Tourism
Myrza Rahmanita: Trisakti Institute of Tourism
Rahmat Ingkadijaya: Trisakti Institute of Tourism

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 141-148 from Springer

Abstract: Abstract Tangerang City has outstanding tourist attractions, such as Cipondoh Lake, which serves as an alternative tourist destination that still needs to be developed. The aim of this research is to identify the appropriate development strategies in the Cipondoh Lake tourism area of Tangerang City. The research method used was a descriptive method that involved observation, interviews, and documentation. The data were analyzed using SWOT analysis by determining IFAS and EFAS, then determining SWOT matrices and SWOT diagrams. The results showed that the main strategy produced was the SO (strengths opportunities) strategy with the highest value of 3.55 in position I, which means that Cipondoh Lake's applied strategy supports an aggressive growth-oriented policy, by utilizing strengths and opportunities as optimally as possible. The SWOT analysis for the development of Cipondoh Lake tourism destination with the SO (strengths opportunities) strategy is as follows: (1) Combining natural beauty with artificial attractions and supporting facilities; (2) Ensuring good road conditions and availability of public transportation; (3) Providing government assistance in the form of adequate public transportation and funding to rejuvenate attraction objects.

Keywords: Cipondoh Lake; SWOT Analysis; Tourist Destinations (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_19

Ordering information: This item can be ordered from
http://www.springer.com/9789464632965

DOI: 10.2991/978-94-6463-296-5_19

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().