Semiotics in Gastrodiplomacy of Nusa Gastronomi Restaurant in Jakarta, Indonesia

Saptarining Wulan (), Arief F. Rachman (), Doni Muhardiansyah () and Alifatqul Maulana ()
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Saptarining Wulan: Trisakti Institute of Tourism
Arief F. Rachman: Trisakti Institute of Tourism
Doni Muhardiansyah: Trisakti Institute of Tourism
Alifatqul Maulana: Trisakti Institute of Tourism

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 245-251 from Springer

Abstract: Abstract Diplomacy is one of a country’s strategies for conveying political messages between countries in regional and global areas. Indonesia is a country that has a variety of cultural resources, including a variety of traditional culinary delights. However, there is no research that explores semiotics in Indonesian culinary gastrodiplomacy. This study aims to explore the semiotic process in gastrodiplomacy carried out by Nusa Gastronomy Restaurant. Qualitative methods are used with Interpretative Phenomenology Analysis (IPA) in analyzing data obtained in the field. The findings of this study state that icons, index, and symbols in gastrodiplomacy carried out by Nusa Gastronomy Restaurant are a translation of traditional Indonesian culinary products into modern culinary products.

Keywords: Gastrodiplomacy; Traditional Culinary; Semiotics (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_33

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DOI: 10.2991/978-94-6463-296-5_33

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