Tour Packages of Local Food Gastronomy in Pasir Ipis Village, Lembang, West Bandung Regency

Dewi Turgarini (), Caria Ningsih (), Alexandra Annabella () and Devi Tri Arrohmah ()
Additional contact information
Dewi Turgarini: Universitas Pendidikan Indonesia
Caria Ningsih: Universitas Pendidikan Indonesia
Alexandra Annabella: Universitas Pendidikan Indonesia
Devi Tri Arrohmah: Universitas Pendidikan Indonesia

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 386-391 from Springer

Abstract: Abstract This research aims to analyze the potential of the Kampung Pasir Ipis as a disaster area that can be developed into a gastronomic tourism attraction for emergency food. So, a gastronomic tourism package is formed, namely the Nyandak Nuansa Tour. This research is a qualitative descriptive study with primary data obtained through purposive observation and interviews with nine components of the Nona Helix, namely the government, tourism service, business actors, academics, community leaders, Non-Governmental Organizations (NGOs), youth communities, suppliers, and women empowering community. Meanwhile, data was collected using the snowball technique for tour package participants. The research results show that Pasir Ipis Village has quite a lot of potential for gastronomic tourism attractions. Thus, the Nyandak Nuansa Tour creates two types of packages with different activities and prices. The activities that will be carried out during the tour are getting to know, selecting, and cooking local food ingredients while gaining insight into the nutritional value, quality, history, and philosophy behind the typical dishes of Kampung Pasir Ipis and developing emergency food. Tour Package marketing analysis includes segmenting, targeting, positioning, and digital advertising.

Keywords: Tour Packages; Emergency Food; Gastronomic Tourism; Pasir Ipis Village 4 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_53

Ordering information: This item can be ordered from
http://www.springer.com/9789464632965

DOI: 10.2991/978-94-6463-296-5_53

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().