Transforming MSMEs through Innovation and Technology: Driving Growth and Sustainability in the Digital Age

Iman Supriadi (), Rahma Ulfa Maghfiroh and Rukhul Abadi
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Iman Supriadi: STIE Mahardhika Surabaya
Rahma Ulfa Maghfiroh: Universitas Islam Negeri Sunan Ampel Surabaya
Rukhul Abadi: STEBI Syaikhona Kholil Sidogiri Pasuruan

A chapter in Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023), 2023, pp 241-251 from Springer

Abstract: Abstract This study aims to analyze the role of innovation and technology in the transformation of MSMEs and provide policy recommendations to support the development of MSMEs. This research uses a descriptive-analytical approach by conducting literature reviews and case studies. Data was collected through secondary sources and analyzed using a qualitative approach. This research identifies that innovation and technology can improve MSMEs' market access, operational efficiency, product development, and productivity. E-commerce, digital marketing, business management software, and cloud computing were identified as essential tools in transforming MSMEs. Policy recommendations include improving access to resources and financing, developing digital infrastructure, digital skills training, and creating a supportive regulatory environment. This research provides a better understanding of the importance of innovation and technology in MSME transformation and can present relevant policy recommendations to support the development of MSMEs.

Keywords: MSME Transformation; Innovation; Technology; Market access; Operational efficiency (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-302-3_28

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DOI: 10.2991/978-94-6463-302-3_28

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