Pest Analysis: Improvement Strategies for “Kampus Merdeka” Quality at Indonesian Higher Education

Rajiv Mangruwa () and Syahputra Syahputra
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Rajiv Mangruwa: Telkom University, Faculty Communication and Business
Syahputra Syahputra: Telkom University, Faculty Communication and Business

A chapter in Proceedings of the 1st Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023), 2023, pp 164-170 from Springer

Abstract: Abstract The Educational Ministry of Indonesia declared regulation to formulate a more effective educational system by launching the Kampus Merdeka Merdeka Belajar (MBKM) program for higher education. The urgency of problem analysis toward the MBKM implementation for a year is about clarifying the future improvement for the Kampus Merdeka program next year. This research applied a mixed-method descriptive approach to analyze the implementation's effectiveness. The study used PEST analysis to 150 questionnaires and applied regulation as the secondary data to evaluate and recommend future management strategies by considering the trends and market changes that potentially impact the sustainability of the current educational system. This study found that the political section has challenges managing bureaucracy between educational and research management in one management flow through Kampus Merdeka. Economically, the Ministry described financial bureaucracy's construction, transparency, and penetration in detail toward the higher education or educational actors. The social section discusses the creation of long-term orientation for the Kampus Merdeka, so the impact of its implementation will not be included as short-term impacts. Lastly, the technological section identifies the potency of challenges caused by the efficiency of the bureaucracy process between digital media use and the efficacy of Kampus Merdeka's impact. This study suggests re-designing the programs to adopt the MBKM locally relevant to higher education in Indonesia.

Keywords: Higher Education; MBKM; PEST Analysis; Strategic Management (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-328-3_20

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DOI: 10.2991/978-94-6463-328-3_20

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