Digital Marketing Strategy in Indonesia: A Short Bibliometric Review

Mahir Pradana (), Dian Gita Utami, Andi Sri Wahyuni, Serpian Serpian, Ahmadi Usman and Ani Dyah Astuti
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Mahir Pradana: Telkom University
Dian Gita Utami: Politeknik Negeri Ujung Pandang
Andi Sri Wahyuni: Politeknik Negeri Ujung Pandang
Serpian Serpian: Politeknik Negeri Ujung Pandang
Ahmadi Usman: Politeknik Negeri Ujung Pandang
Ani Dyah Astuti: Politeknik Negeri Ujung Pandang

A chapter in Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023), 2023, pp 283-290 from Springer

Abstract: Abstract The rapid development of information technology today has changed the way companies interact with customers and develop business. In this study, the authors will discuss effective digital marketing strategies for increasing product sales in the Industrial Revolution 4.0 era. In research that discusses effective digital marketing strategies in increasing product sales in the Industrial Revolution 4.0 era, it uses a research model in the form of a case study. Companies must utilize relevant and appropriate digital platforms to expand the range of products and services. Companies can also leverage AI technology to collect and analyze customer data more effectively, so they can develop more personalized and effective marketing strategies. This research elaborates on recent data about digital marketing.

Keywords: digital marketing; bibliometric; research mapping (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-340-5_25

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DOI: 10.2991/978-94-6463-340-5_25

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