Examining The Relationship Between Religiosity and Green Purchase Intention Among Consumers in Malaysia

Sobia Mannan (), Choe Kum Lung and Tan Luen Peng
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Sobia Mannan: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Choe Kum Lung: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Tan Luen Peng: Universiti Tunku Abdul Rahman, Faculty of Business and Finance

A chapter in Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023), 2023, pp 135-146 from Springer

Abstract: Abstract Green purchase intention is an important phenomenon that has gained global attention. The relationship between religiosity and green purchase intention is revealed through a review of recent studies. The current study examined the relationship between religiosity and green purchase intention via a holistic approach based on the general theory of marketing ethics, Hunt and Vitell model. Data was collected of 30 respondents from Kampar. A total of 30 responses were collected with the help of a self-administrated questionnaire based on the convenience sampling approach. SPSS method was chosen to test the research model and hypotheses. In this study, the term religiosity is defined as a multidimensional construct that includes intrinsic religiosity, extrinsic religiosity, and quest religiosity. Previous research has overlooked the quest dimension, which refers to religious restraint questioning and doubting. The outcome demonstrates a favorable relationship between intrinsic, extrinsic, and quest religiosity and the desire to make green purchase intention. The study also emphasizes the significance of the link between quest religiosity and intention to make green purchases. This study presents future avenues for research as well as useful implications for green consumers, and green marketers.

Keywords: Religiosity; Purchase Intention; Green and Malaysian Consumers (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-342-9_11

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