Analysis of Business Strategies of Vulnerable Automobile Enterprises under Market Competition

Xinyue Yang (), Qi Liu () and Tingyin Sheng ()
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Xinyue Yang: Guangdong University Of Science And Technology
Qi Liu: Guangdong University Of Science And Technology
Tingyin Sheng: Guangdong University Of Science And Technology

A chapter in Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), 2023, pp 187-200 from Springer

Abstract: Abstract In recent years, the market competition in the automobile has become more and more intense, accelerating and upgrading the competition between enterprises, strong enterprises and weak enterprises coexist. Weak enterprises are not clearly defined in the text refers to the general relative to the strong enterprises, in the market competition in a weak position in the enterprise, the brand effect is low, for the ability to resist the market anti-risk is weak. The automobile disadvantaged enterprises if you want to maintain the original market share in the fierce market, and even expand the market, you need to choose the appropriate development strategy and tactics. This paper introduces the simulation study of how to develop the disadvantaged enterprises in the automobile industry under the market competition by combining the knowledge of economics and marketing in the “National Universities Economic Decision Making Virtual Simulation Experiment Competition”. In the process of research, the disadvantaged enterprises have made corresponding economic decisions, providing a simulation case for the real market competition environment, and pointing out that the disadvantaged enterprises can change the direction of development, which is inspiring for the development of automobile enterprises.

Keywords: Automobile companies; Business strategy; Market competition (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-344-3_24

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