Research and Application of Competitive Intelligence on Tmall E-commerce Platform Based on SWOT-AHP Model

Hanyang Shen () and Nan Xu ()
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Hanyang Shen: Shenyang Jianzhu University
Nan Xu: Shenyang Jianzhu University

A chapter in Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), 2023, pp 13-19 from Springer

Abstract: Abstract [Purpose/Significance] Explore the decisions that Tmall e-commerce platforms should take in the entire e-commerce market, and provide reference for the research and analysis of e-commerce platforms. [Method/Process] Based on the SWOT-AHP analysis method, construct a SWOT-AHP matrix model to analyze the competitive intelligence of the Tmall e-commerce platform. [Result/Conclusion] The SWOT-AHP analysis method can effectively improve the effectiveness and reliability of decision analysis, providing targeted guidance strategies and theoretical support for relevant platforms.

Keywords: Tmall e-commerce platform; SWOT-AHP analysis method; competitive intelligence (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-344-3_3

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