From Financial Crisis to Supply Chain Advantage: An Analysis of Luckin Coffee’s Strategic Transformation

Yu Muyang ()
Additional contact information
Yu Muyang: Shanghai Maritime University, College of Transportation

A chapter in Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), 2023, pp 371-379 from Springer

Abstract: Abstract This paper delves into how Luckin Coffee, in the face of a financial crisis, achieved a strategic brand transformation by optimizing its supply chain management strategies. The study reveals that supply chain management played a pivotal role in ensuring the quality of raw materials, production efficiency, logistics distribution, and relationships with suppliers, among other aspects. Through close collaboration with suppliers, investments in state-of-the-art roasting factories, and the optimization of logistics distribution systems, Luckin Coffee successfully regained the trust of the market and consumers. Furthermore, Luckin Coffee enhanced user satisfaction and brand loyalty through product innovation and the application of digital technologies. The insights from this research offer valuable references and lessons for other enterprises facing similar challenges.

Keywords: Coffee supply chain; Supply chain management; Financial crisis; Strategic transformation; User satisfaction (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-344-3_43

Ordering information: This item can be ordered from
http://www.springer.com/9789464633443

DOI: 10.2991/978-94-6463-344-3_43

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().