The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach

Ida Busnetty, Wegig Purwonugroho, Rositayanti Hadisoebroto () and Thirathep Chonmaitree
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Ida Busnetty: Universitas Trisakti, Economics and Business Faculty
Wegig Purwonugroho: Universitas Trisakti, Art and Design Faculty
Rositayanti Hadisoebroto: Universitas Trisakti, Landscape Architecture and Environmental Technology Faculty
Thirathep Chonmaitree: Silpakorn University, Department of Decorative Arts

A chapter in Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), 2023, pp 564-572 from Springer

Abstract: Abstract So far, Melinjo has only been used as chips and vegetables. The problems today are environmental hygiene, monotonous products, marketing, and consumer perception. This research approach is to diversify products by processing Melinjo into flour so that it can be processed into other various foods. Making various processed foods is done by paying attention to hygiene. The sociopreneurship that has been carried out is marketing that involves approaching the consumers using mobile box motorcycles and increasing consumer perception.

Keywords: Processed Melinjo; Hygiene; Mobile Box Motorcycle; Sociopreneurship (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-350-4_55

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