Research on Tourism Attraction of Mingyue Village in Chengdu Based on Web Text Analysis

Shimei Du (), Xirong Guo () and Xinyu Fan ()
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Shimei Du: Chengdu University of Information Technology
Xirong Guo: Chengdu University of Information Technology
Xinyu Fan: Chengdu University of Information Technology

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 185-191 from Springer

Abstract: Abstract This paper collects travelogue texts from four websites, Ctrip, Dianping, XiaoHongshu and Hornets' Nest, as research samples. This paper analyzes the high frequency words, semantic network and emotion of the network evalua tion of Mingyue Village in Chengdu by using microword cloud online analysis, and explores the tourism attraction of Mingyue Village by using content analysis. The results show that landscape characteristics are the core attraction factors of Mingyue Village in Chengdu; The overall satisfaction of tourists is good, and the proportion of positive emotions is the highest; The main problems in the scenic spot are not enough traffic convenience, landscape seasonality is too strong, and public service facilities are insufficient. This study proposes to construct four seasons landscape; Expand historical and cultural experience and maintain the authenticity of the village; Improve infrastructure insight, provide service quality to highlight brand characteristics.

Keywords: Mingyue Village; Tourism attraction; Web text analysis; Rural tourism (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_22

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DOI: 10.2991/978-94-6463-368-9_22

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