Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China

Fudong Qiu (), Huiru Li (), Wenzhi Wu () and Yibing Ma ()
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Fudong Qiu: East China Normal University, School of Business Administration
Huiru Li: East China Normal University, School of Business Administration
Wenzhi Wu: East China Normal University, School of Business Administration
Yibing Ma: East China Normal University, School of Business Administration

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 320-331 from Springer

Abstract: Abstract This research aimed to conduct field surveys in 3 traditional villages, including Xidi, Chengkan and Zhukou with questionnaire to explore the type and the object of tourist experience in traditional villages, and the relationship between tourist experience, satisfaction, and behavior intention, hoping to provide valuable reference for marketing and development of tourism products, etc. Findings show that there are 4 types of tourist experience, including landscape, tourism environment, basic tourism service, and catering and accommodation service, and 19 specific experience items. Different tourist origins have a very significant influence on 4 types of tourist experience; different village destinations have a very significant influence on tourism environment, basic tourism service, and catering and accommodation service; different annual household income has a very significant influence on landscape. The use of tourist experience data can effectively predict tourist satisfaction and positive tourist behavior intention, but cannot predict negative tourist behavior intention. Tourist Satisfaction has a significant negative correlation with negative tourist behavior intention, but a significant positive correlation with positive tourist behavior intention.

Keywords: Huangshan; traditional villages; tourist experience; tourist satisfaction; behavior intention (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_37

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DOI: 10.2991/978-94-6463-368-9_37

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