The Choice of Tactics for Multinational Enterprises to Strengthen Organizational Culture in China

Yichen Tian ()
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Yichen Tian: Harbin Institute of Technology

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 332-337 from Springer

Abstract: Abstract This essay starts with tylor’s definition of culture in the book of primitive culture to sort out the organisational culture. In addition, through the review of existing studies, the article concludes that among the factors affecting the culture of multinational organisations in China, the leader’s style is relatively the most important, and in terms of the tactics that organisers can choose to strengthen the organisation’s culture, the act of setting up exemplary employees has a better efficacy in China. Finally, this article lacks an empirical analysis component, although it draws some new conclusions from existing research and can provide some management ideas for multinational organisations opening branches in China.

Keywords: Multinational organisation culture; New tactics (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_38

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DOI: 10.2991/978-94-6463-368-9_38

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