The Influence of Digital Leadership on the Performance of Millennial Employee through Coaching at Digital Technology-Based Companies of Samsung Research and Development Indonesia (SRIN)

Fauziah Zulfitri () and Fetty Poerwaty Sari ()
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Fauziah Zulfitri: Telkom University, Faculty of Economy and Business
Fetty Poerwaty Sari: Telkom University, Faculty of Economy and Business

A chapter in Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023), 2024, pp 264-283 from Springer

Abstract: Abstract In alignment with Industry 4.0’s evolution, digital technology-based companies are rapidly expanding. Digital Leadership has emerged as a concept, characterized by styles reliant on digital technology to enhance organizational performance. This paradigm encompasses technology and people-centric communication. Coaching has become vital for performance enhancement in recent years. Samsung R&D Indonesia (SRIN) is a technology-immersed company with 80% millennial employees. This research primarily aims to outline SRIN’s digital leadership practices. It comprehensively describes coaching methods, assesses employee performance metrics, and investigates how digital leadership impacts millennial employee performance. Coaching acts as a mediating variable within SRIN. Data collection involved questionnaires administered to 100 millennial employees across diverse SRIN departments. Subsequent analysis employed Smart PLS-4 software, encompassing descriptive statistics, outer and inner model evaluations, and path analysis. Results reveal exceptional digital leadership, coaching, and employee performance at SRIN. Hypothesis testing via path coefficient methodologies demonstrates that digital leadership, mediated by coaching, positively and significantly affects millennial employee performance (coefficient: 0.415). This research enriches the literature on digital leadership, coaching, and employee performance. It provides empirical evidence of their interplay, particularly in tech-centric firms. Corporate entities are urged to foster digital leadership competencies and introduce coaching initiatives for enhanced millennial workforce efficacy in the digital age.

Keywords: Digital Leadership Skills; Organizational Communication; Employee Performance; Millennial (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-394-8_26

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