Performance Improvement Strategies for A Public Company: A Case Study of PT Hutama Karya (Persero)

Arif Rahman ()
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Arif Rahman: Hasanuddin University, Doctoral Student, Faculty of Management

A chapter in Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023), 2024, pp 1007-1020 from Springer

Abstract: Abstract This research focuses on formulating strategies to enhance the performance of PT Hutama Karya (Persero) (HK). Through interviews with three managerial informants, representing diverse fields within HK, a SWOT analysis was conducted to identify internal strengths and weaknesses, as well as external threats and opportunities. The resulting strategies for performance improvement encompass: 1) Diversifying into technical consultancy services to capitalize on HK’s skilled human resources; 2) Investing in communication technology for improved coordination and project execution; 3) Prioritizing projects based on urgency and potential returns through project mapping; 4) Centralizing marketing activities to enhance the performance of construction business marketing; 5) Securing supply contracts for raw materials at agreed-upon prices by leveraging an extensive business network; 6) Establishing internal regulations to ensure operational stability during political upheavals; 7) Utilizing digital technology to foster strong relationships with working partners; and 8) Optimizing asset recycling for increased effectiveness and efficiency. Limitations of the study include reliance on interview data from three managerial representatives, suggesting a need for future research to expand data types, include more informants across different levels, and provide a comprehensive understanding of HK’s performance and strategic requirements for sustained improvement.

Keywords: Firm Performance; SWOT; PT Hutama Karya (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-400-6_77

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