Application of Digital Marketing Technology as a Marketing Media for Diversified Food Products from Cihateup Ducks in Sukanagalih Village

Andri Kusmayadi, Ghaling Achmad Abdul Ghonisyah (), Yusuf Sumaryana, Ninuk Purnaningsih, Irma Isnafia Arief, Muhamad Syukur and Sulassih Sulassih
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Andri Kusmayadi: Universitas Perjuangan Tasikmalaya, Department of Animal Science, Faculty of Agriculture
Ghaling Achmad Abdul Ghonisyah: Universitas Perjuangan Tasikmalaya, Department of Management, Faculty of Economics and Business
Yusuf Sumaryana: Universitas Perjuangan Tasikmalaya, Department of Informatics Engineering, Faculty of Engineering
Ninuk Purnaningsih: IPB University, Department of Agricultural and Rural Development Communication
Irma Isnafia Arief: IPB University, Department of Animal Products Technology
Muhamad Syukur: IPB University, Department of Plant Breeding and Biotechnology
Sulassih Sulassih: IPB University, Department of Seed Industry Technology

A chapter in Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023), 2024, pp 201-207 from Springer

Abstract: Abstract Sukanagalih Village has abundant natural resources, including being a center for growing Cihateup ducks in the form of meat and eggs as a source of animal protein for the community. Duck meat can be processed into meatballs because meatball products are very popular with local people. Duck eggs can be processed into smoked, salted egg products to increase selling value. These two food diversification products can be used as superior products in Sukanagalih Village. To market these products, digital marketing technology is needed to expand marketing reach not only on a local scale around the producer but can reach national and even international areas. This activity program aims to utilize digital marketing technology as a marketing medium for diversified food products from Cihateup ducks in Sukanagalih Village. This activity is one of the Kosabangsa programs between Tasikmalaya University of Struggle as the implementing team and IPB University as the accompanying team. This program starts from September to December 2023 in Sukanagalih Village, Tasikmalaya Regency. The method for implementing this activity consists of counseling, training, and assistance in using digital marketing technology to market duck meatballs and smoked salted egg products. The target partners for this activity are members of the Berdikari Village-Owned Enterprise (Bumdes) in Sukanagalih Village, with a total of 25 training participants consisting of the chairman and members of Bumdes Berdikari. The results of marketing activities using digital marketing technology are very beneficial for the community because they increase the reach of marketing areas for diversified food products from livestock. In addition, applying digital marketing technology can improve people’s knowledge and skills in managing and carrying out better marketing management compared to conventional shops in Sukanagalih Village.

Keywords: Cihateup ducks; digital marketing; egg ducks; kosabangsa; meat ducks (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-402-0_22

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