Analyzing the Economic Impact of Super Bowls: A qualitative framework for holding mega sports events in Asia

Qikun Feng ()
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Qikun Feng: Bamboo Club Foundation

A chapter in Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), 2024, pp 10-17 from Springer

Abstract: Abstract The Super Bowl, one of the biggest sporting events in the United States, has significant economic benefits for the country. These benefits primarily stem from various economic activities associated with the event, such as advertising, tourism, and business investments. Additionally, as Asia emerges as a focal point for major sporting events, understanding and applying the success model of the Super Bowl is imperative. This paper explores the multifaceted economic benefits associated with the Super Bowl event, and presents a qualitative analysis of the economic prospects of hosting mega sports events in Asia, across key dimensions, including financial sustainability, cultural resonance, event management, and global presence. It not only provides a comprehensive understanding of the economic impact of the Super Bowl, but also sheds light on opportunities for holding similar mega-sports events in Asia.

Keywords: Super bowl; sports; economic impact; regional development (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-408-2_3

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DOI: 10.2991/978-94-6463-408-2_3

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