Media Management and Business Strategy: Ensuring Competitiveness and Profitability

Xiangyue Zhang ()
Additional contact information
Xiangyue Zhang: University of Nottingham

A chapter in Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), 2024, pp 505-511 from Springer

Abstract: Abstract In the dynamic landscape of media management, effective business strategies play a pivotal role in navigating technological advancements, understanding evolving consumer behaviors, and addressing regulatory challenges. This article delves into the importance of embracing innovation, data-driven insights, audience segmentation, and strategic partnerships. It also emphasizes the significance of talent acquisition, development, and fostering a culture of innovation. By aligning these strategies, media organizations can ensure competitiveness and profitability while remaining relevant in the ever-changing digital age.

Keywords: media management; business strategy; technological advancements; consumer behaviors; data-driven insights; audience segmentation (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-408-2_57

Ordering information: This item can be ordered from
http://www.springer.com/9789464634082

DOI: 10.2991/978-94-6463-408-2_57

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().