Florist Training and Quality of Entrepreneurship Services in Kejutbypugo Bekasi City

Jumawan Jumawan (), Pugo Bayu Prabowo and Farhan Saputra
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Jumawan Jumawan: Bhayangkara Jakarta Raya Univeristy
Pugo Bayu Prabowo: Bhayangkara Jakarta Raya Univeristy
Farhan Saputra: Bhayangkara Jakarta Raya Univeristy

A chapter in Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023), 2024, pp 178-187 from Springer

Abstract: Abstract Florist training is an activity carried out by florists to improve their abilities in arranging fresh, imitation flowers in the form of bouquets, decorative boards and so on according to consumer requests. Florist training helps florists create creative and innovative products to be able to compete with competitors and achieve competitive advantage. Through this training, florists will have many references regarding the variety, models and designs of their products, thus increasing the attractiveness of consumers to purchase sukatbypugo products. This is in accordance with what was done by jasatbypugo, which took part in training, workshops and bouquet exhibitions with the aim of getting ideas, references and motivation to carry out good and superior entrepreneurship. The quality of entrepreneurial service at Suhutbypugo is also carried out in order to achieve consumer satisfaction. The focus of this research is florist training and entrepreneurial service quality. Relevant to the problem formulation in this research is florist training and the quality of service for entrepreneurship in Bekasi City. This type of research is qualitative where the researcher determines the people who want to be interviewed to obtain information. The sampling technique is purposive sampling. The results of this research are: 1) Providing florist training is useful for developing florist ideas and creativity and increasing references related to flower bouquet design; 2) The florist training program can improve the quality of entrepreneurial services for flower bouquet products, because this training increases the flying hours of florists so they are able to provide the best service; and 3) The challenges faced by entrepreneurs in maintaining the quality of flower bouquet business services are florists’ consistency in marketing, lack of ability to manage social media, lack of product innovation, and product introduction to potential consumers.

Keywords: Florist Training Quality of Entrepreneurship Services; Kejutbypugo (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-411-2_15

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