Analysis of Factors Affecting Consumer Behavior in Purchasing Decisions for Specs Shoes in Kupang City

Ari Yanto Dere (), Ronald P. C. Fanggidae, Merlyn Kurniawati and Apriani H. J. Fanggidae
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Ari Yanto Dere: Universitas Nusa Cendana, Management Study Program, Faculty of Economic and Business
Ronald P. C. Fanggidae: Universitas Nusa Cendana, Management Study Program, Faculty of Economic and Business
Merlyn Kurniawati: Universitas Nusa Cendana, Management Study Program, Faculty of Economic and Business
Apriani H. J. Fanggidae: Universitas Nusa Cendana, Management Study Program, Faculty of Economic and Business

A chapter in Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023), 2024, pp 59-72 from Springer

Abstract: Abstract This study aims to determine the factors that influence consumer behavior in purchasing Specs shoes. The sample in this study amounted to 100 respondents who were taken using purposive sampling technique. This research uses a qualitative approach, which takes the object of research in Kupang City. Data collection was carried out using observation, interview, and questionnaire methods. The results found that psychological variables and Personal variables are the variables that most influence consumers in purchasing Specs shoes. While the indicator “Has an attractive design, good material, light weight and affordable price” is the biggest reason consumers decide to buy Specs Shoes.

Keywords: Culture; Social; Personal; Psychology (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-411-2_6

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DOI: 10.2991/978-94-6463-411-2_6

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