Exploring the Significance of Punjab’s Local Cuisine in Elevating Dining Experiences of Tourists

Ishan Bakshi (), Suresh Chauhan and Lalit Mehta
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Ishan Bakshi: Maharishi Markandeshwar (Deemed to Be University), Assistant Professor
Suresh Chauhan: Maharishi Markandeshwar (Deemed to Be University), Associate Professor
Lalit Mehta: Maharishi Markandeshwar (Deemed to Be University), Research Scholar

A chapter in Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), 2024, pp 452-464 from Springer

Abstract: Abstract This study aimed to explore the significance of Punjab’s local cuisine in enhancing the dining experiences of tourists, with a focus on an ethnic restaurant in Amritsar. Through a combination of qualitative and quantitative methods, the research sought to identify key culinary elements and assess their impact on international tourists’ dining experiences. Methodologically, the study involved the administration of a survey questionnaire to 100 international tourists who had recently dined at SADDA PIND, employing convenience sampling to select participants. Data analysis included frequency and percentage analysis, as well as multiple regression analysis to explore relationships between culinary elements and dining experiences. The analysis revealed that participants expressed positive perceptions of the culinary attributes offered by the restaurant, particularly in terms of innovative menu choices and the authenticity of the ethnic food experience. Factors such as portion size, variety, unique ingredients, taste, aroma, and cultural insights were identified as influential in shaping positive dining experiences for tourists. Regression analysis confirmed the significant impact of culinary elements on tourists’ dining experiences, with nine out of eleven factors demonstrating a statistically significant positive influence. Notably, attributes like portion size and variety emerged as particularly influential in elevating dining experiences. In conclusion, the study highlighted the importance of Punjab’s local cuisine in enriching tourist experiences, providing actionable insights for enhancing dining experiences and advancing cultural appreciation. Limitations include the focus on a single restaurant and potential biases in sample composition and self-reported responses.

Keywords: Punjab; Local cuisine; Tourists; Culinary experiences; Food Attributes (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-437-2_31

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DOI: 10.2991/978-94-6463-437-2_31

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