A Study on the Impact of Digital Media on Event Tourism

Asha John (), Pankaj Kumar Tyagi and Vipin Nadda
Additional contact information
Asha John: Chandigarh University, Research Scholar
Pankaj Kumar Tyagi: Chandigarh University, Professor
Vipin Nadda: University of Sunderland, Senior Lecturer

A chapter in Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), 2024, pp 97-107 from Springer

Abstract: Abstract This study investigates the interactive nature of digital media and event tourism, revealing how websites, social media, and smartphone apps revolutionised the tourism sector. This quantitative study examines a wide range of individuals and analyses the intricate linkages between digital media and event tourism. The literature study traces event tourism’s history and shows how digital media has shaped the travel sector. The review covers online travel assessments and technology’s impact to set up the study. The methodology section details the study’s structure, survey development, and data analysis to ensure transparency and rigour. The study shows a complex interaction between event tourism, social media, online travel booking, and smartphone apps. Event organisers gain significant insights from our research, which add to communication studies theory. Despite sample size and bias issues, the report proposes future research. The report suggests longitudinal studies to track digital media changes. By comprehending the complicated relationship between digital media and event tourism, this research advances communication studies theoretically and practically. It affects industry practitioners practically.

Keywords: Event Tourism; Digital Media; Tourism Industry; social media (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-437-2_8

Ordering information: This item can be ordered from
http://www.springer.com/9789464634372

DOI: 10.2991/978-94-6463-437-2_8

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().