Research on Marketing Communication of E-sports Industry

Boyang Zhou ()
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Boyang Zhou: Shandong Agricultural University, College of Foreign Languages

A chapter in Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), 2024, pp 19-27 from Springer

Abstract: Abstract After decades of development, the e-sports industry has been changing its communication format in recent years. Based on the analysis of the e-sports-themed online variety show “We Are the Champions”, we explore the characteristics of the online variety show’s presentation in the context of e-sports. With improvements and innovations in three areas - content set-up, broadcast set-up, and program marketing - “We Are the Champions” has the advantage of applying the e-sports theme to online variety shows. The eSports industry and the media industry, however, still have limitations in their future development.

Keywords: e-sports; online variety show; media communication (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-441-9_3

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DOI: 10.2991/978-94-6463-441-9_3

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