Research on the Development Strategies of Chinese Cross-border E-commerce Enterprises under the Background of Economic Dual Circulation

Yujia Zhai ()
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Yujia Zhai: Shandong University of Finance and Economics, School of International Trade and Economics

A chapter in Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), 2024, pp 750-759 from Springer

Abstract: Abstract With the rapid development of the global economy and the rapid progress of information technology, as an emerging business model, cross-border e-commerce is rapidly emerging and changing the traditional international trade pattern. In the dual circulation pattern, cross-border e-commerce faces enormous opportunities and challenges. In order to establish a foothold and achieve long-term development in the fiercely competitive market, cross-border e-commerce enterprises need to formulate scientific and effective development strategies. Through these strategies, cross-border e-commerce is expected to face more prosperous development in the dual circulation pattern. This article introduces the dual circulation pattern, summarizes the current development status of cross-border e-commerce in China, and explores the optimization strategies for cross-border e-commerce development to create a good environment for enterprise development under the dual circulation pattern.

Keywords: Cross-border e-commerce; economic dual circulation; new development pattern (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-441-9_63

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