Challenges and Coping Strategies of Cross-cultural Management in Chinese Enterprises in the Process of Globalization

Zixuan Wang ()
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Zixuan Wang: ZEDA Vocational and Technical College, Computer Science

A chapter in Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), 2024, pp 903-912 from Springer

Abstract: Abstract With the acceleration of economic globalization, more and more enterprises are choosing international development strategies as a way to cope with the many challenges and opportunities brought about by globalization.However, due to the cultural differences between different countries, multinational enterprises are faced with many challenges of cross-cultural management, so cross-cultural management is an important topic in the management of multinational enterprises, which is of great significance to the operation of multinational enterprises.Through literature research, this paper sorts out the challenges faced by cross-cultural management of enterprises in the process of globalization, to put forward the coping strategies of cross-cultural management of enterprises.This paper finds that in the process of globalization, enterprises face many challenges such as cultural differences, value differences, and language barriers. Cross-cultural management can help multinational enterprises eliminate the negative effects of cultural differences and enhance the internal work efficiency and international competitiveness of multinational enterprises.MNEs can achieve better cross-cultural management through human resource localization strategies, multicultural compatibility strategies, and cross-cultural training.

Keywords: Globalization; Internationalization; Multinational enterprise; Cross-cultural management; Coping strategies (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-441-9_76

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