Investigating the Impact of Transformational Leadership on Employee Performance: The Mediating Role of Organizational Citizenship Behavior (OCB) with Social Media Utilization Intensity as a Moderator - A Case Study on MSMEs in West Sumatera

Rino Rino (), Windra Agus Landra and Armida Armida
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Rino Rino: Universitas Negeri Padang
Windra Agus Landra: Universitas Negeri Padang
Armida Armida: Universitas Negeri Padang

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 904-916 from Springer

Abstract: Abstract This research aims to explore the impact of transformational leadership on the performance of employees in micro, small, and medium enterprises (MSMEs) in Padang City. Specifically, the study seeks to examine the effect of transformational leadership on Organizational Citizenship Behavior (OCB) and its mediation on employee performance. In addition, the study will investigate the role of social media intensity in strengthening or weakening the relationship between transformational leadership and OCB. The study will use a causal research design and will involve 100 employees from various MSMEs in Padang City. The sampling technique will be stratified random sampling and purposive sampling. Data will be collected through a questionnaire survey and analyzed using SmartPLS 4 software. The results of the study indicate that transformational leadership has a positive effect on employee performance and OCB, which in turn has a positive effect on employee performance. The study also found that social media intensity strengthens the relationship between transformational leadership and OCB.

Keywords: Employee Performance; Intensity of media utilization social; Organizational Citizenship Behavior; Transformational Leadership (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_120

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