The Influence of Digital Innovation, Human Resource Capability, and Business Orientation on the Co-Creation Strategy of the Digital Industry in Indonesia

Setyanto Hantoro (), Rano Kartono Rahim, Mohammad Hamsal and Asnan Furinto
Additional contact information
Setyanto Hantoro: Bina Nusantara University, Management Department, BINUS Business School, Doctor of Research in Management
Rano Kartono Rahim: Bina Nusantara University, Management Department, BINUS Business School, Doctor of Research in Management
Mohammad Hamsal: Bina Nusantara University, Management Department, BINUS Business School, Doctor of Research in Management
Asnan Furinto: Bina Nusantara University, Management Department, BINUS Business School, Doctor of Research in Management

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 1034-1048 from Springer

Abstract: Abstract Many factors determine the growth of Indonesia’s digital economy, one of which is the co-creation strategy implemented in digital companies. Many factors, both internal and external, influence the co-creation strategy. Based on this background, this study aims to examine the influence of internal factors, digital innovation, human resource capability, and business orientation on the co-creation strategy of digital companies in Indonesia. In line with the research objectives, the type of research used in this study is verification, namely, to find out the relationship of each variable in the study using a hypothesis. The unit of analysis in this study is digital companies in Indonesia, and the unit of observation is the management of digital companies in Indonesia. Samples were taken from as many as 150 respondents. The research data was collected in a cross-section/one shoot in 2023. Quantitative analysis used the Partial Least Square (PLS) approach. The study results show that digital innovation, human resource capability, and business orientation significantly affect the co-creation strategy of digital companies in Indonesia. For digital companies in Indonesia today, business orientation has a more significant role in formulating a co-creation strategy. Based on these findings, the managerial implication of this research is to provide advice for management to strengthen further the development of business orientation in formulating and implementing a co-creation strategy supported by the development of digital innovation and human resource capability.

Keywords: digital innovation; human resource capability; business orientation; co-creation strategy (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_135

Ordering information: This item can be ordered from
http://www.springer.com/9789464634433

DOI: 10.2991/978-94-6463-443-3_135

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().