Strategy in Event Tourism and Event Management: A Systematic Literature Review

Indriyani Handyastuti (), Agus Rahayu, Puspo Dewi Dirgantari and Tjutju Yuniarsih
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Indriyani Handyastuti: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Puspo Dewi Dirgantari: Universitas Pendidikan Indonesia
Tjutju Yuniarsih: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 1289-1295 from Springer

Abstract: Abstract Adopting the notion and framework of strategy from Wheelen and Hunger, as well as the discourses on event management and event tourism from Getz, this study aims to explore how scholars have operationalized strategy in relation to events. Using a systematic literature review method, the findings attempt to characterize the present status of research on event management and event tourism-related strategies. The conclusions of this study were derived from a review of 54 scientific articles to provide an overview of years of publication, research method, type of event, type of strategy, and event discourses. Results found that the potential to do research on event management and tourism event strategies was relatively unexplored.

Keywords: Event Management; Event Tourism; Literature Review; Strategy; Systematic (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_158

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DOI: 10.2991/978-94-6463-443-3_158

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