How Can Perceived Usefulness and Perceived Ease of Use Influence Purchase Decision on Netflix Indonesia?

Reminta Lumban Batu (), Fajar Ramadhan, Salim Siregar, Sherliana Halim and Danang Kusnanto
Additional contact information
Reminta Lumban Batu: Universitas Singaperbangsa Karawang
Fajar Ramadhan: Universitas Singaperbangsa Karawang
Salim Siregar: Universitas Singaperbangsa Karawang
Sherliana Halim: Universitas Singaperbangsa Karawang
Danang Kusnanto: Universitas Singaperbangsa Karawang

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 474-483 from Springer

Abstract: Abstract This study aims to analyze the effect of perceived usefulness and perceived ease of use on purchasing decisions for the Netflix application mediated by attitude toward using. The research uses quantitative research with descriptive and verification approaches. The population of this study is Netflix subscribers with a sample of 384 respondents calculated using the Issac-Michael formula. The study used a nonprobability sampling technique with a purposive sampling approach. The analysis method uses the Structural Equation Model (SEM) with Lisrel 8.72 and SPSS 21 tools. The results showed that perceived usefulness and perceived ease of use had a positive and significant effect on purchasing decisions through attitude toward using of 0.77. The usefulness felt by Netflix users in the form of effectiveness and user convenience in the form of ease of learning and using the application will give a good or positive attitude, so indirectly the decision to make a purchase will also increase.

Keywords: Perceived Usefulness; Perceived Ease of Use; Attitude Toward Using; Purchase Decision (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_61

Ordering information: This item can be ordered from
http://www.springer.com/9789464634433

DOI: 10.2991/978-94-6463-443-3_61

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().