Y & Z Generation Customers’ Decision to Have Hajj Savings Products

Shelva Khairanihisan (), Ozka Muhammad Fajrin, Aas Nurasyiah and Firmansyah Firmansyah
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Shelva Khairanihisan: Universitas Pendidikan Indonesia
Ozka Muhammad Fajrin: Universitas Pendidikan Indonesia
Aas Nurasyiah: Universitas Pendidikan Indonesia
Firmansyah Firmansyah: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 581-587 from Springer

Abstract: Abstract Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description and influence of the level of religiosity, level of income, and level of relationship marketing on the decisions of Y and Z generation customers to have hajj savings products in Islamic banks. The grand theory used in this study is a consumer decision theory, according to Kotler and Keller (2016: 194), namely consumer decisions on how individuals, groups, and organizations choose, buy, use, and use goods, services, ideas, or experiences to satisfy their needs and want. The method used in this study is a quantitative descriptive method with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The analysis tool used is SmartPLS. The population used in this study is the Muslim Y and Z generation who have hajj savings in Islamic banks with a minimum number of 150 respondents using purposive sampling. The results of this study show the influence and significance of religiosity, income, and relationship marketing on the decision to have hajj savings in the Y and Z generation. This research implies that religiosity, income, and relationship marketing are essential in the Y and Z generation customers’ decision to have hajj savings.

Keywords: Decisions; Hajj Savings; Income; Islamic Banks; RelationshipMarketing; Religiosity (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_76

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