The Influence of Product Composition Information and Brand Trust on Purchasing Decision

Galih Abdul Fatah Maulan (), Elpita Dinanti, Sintia Mustika, Nizar Alam Hamdani and Intan Permana
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Galih Abdul Fatah Maulan: Universitas Garut
Elpita Dinanti: Universitas Garut
Sintia Mustika: Universitas Garut
Nizar Alam Hamdani: Universitas Garut
Intan Permana: Universitas Garut

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 594-603 from Springer

Abstract: Abstract This study examined the influence of product composition information and brand trust on purchasing decisions. Popular food and beverage product brands in Indonesia are experiencing problems with a low percentage of market share. This issue might be resolved by improving brand trust and product composition information. Product composition information for food and beverage that stimulated consumer purchasing decisions must be provided thoroughly and correctly. The study used a descriptive quantitative method on 30 participants to obtain data on purchasing decisions in Indonesia. The data collection process used a cross-sectional survey approach conducted face-to-face and virtually. The data collected were analyzed with multiple regression using SPSS software. The data analysis results show that product information composition partially affected purchasing decisions. Furthermore, brand trust had a partial influence on purchasing decisions. Finally, product information composition had no simultaneous effect on purchasing decisions. The impact of brand trust on purchasing decisions was more significant than that of product information composition on purchasing decisions. Thus, efforts to increase brand trust to improve the condition of purchasing decisions were more vital. The limitation of this study was that it did not test the relationship between product information composition and brand trust.

Keywords: Brand Trust; Product Composition Information; Purchasing Decision (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_78

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