Revolutionizing Small Businesses: Green Marketing Strategies for Creative Industries

Sri Sudiarti (), Ari Arisman and Ardiansyah
Additional contact information
Sri Sudiarti: Universitas Cipasung
Ari Arisman: Universitas Perjuangan
Ardiansyah: Universitas Cipasung

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 743-747 from Springer

Abstract: Abstract This research aims to investigate and propose green marketing strategies tailored to revolutionize small businesses operating within the creative industries of Tasikmalaya. In light of the escalating concerns surrounding environmental sustainability, small enterprises within the creative sector possess a distinctive opportunity to embrace eco-friendly practices and seamlessly integrate them into their marketing approaches. Tasikmalaya, renowned for its thriving creative landscape, serves as an exemplary backdrop for scrutinizing the transformative potential of green marketing within small businesses. This research employs a qualitative methodology, encompassing in-depth interviews, comprehensive case studies, and an exhaustive analysis of secondary data pertinent to green marketing and Tasikmalaya’s creative industries. Through meticulous analysis, the collected data will unveil prevalent marketing practices, environmental challenges confronting small businesses, and plausible strategies for embedding green marketing within their operations. The outcomes of this study will illuminate the prevailing state of green marketing adoption within Tasikmalaya’s small creative businesses. Furthermore, it will pinpoint the impediments and catalysts governing the implementation of green marketing strategies. By embracing green marketing, these small enterprises can distinguish themselves within the market, allure eco-conscious consumers, and actively contribute to the overarching sustainability aspirations of Tasikmalaya’s creative industries.

Keywords: Creative Industries; Environmental Sustainability; Green Marketing; Marketing Strategie; Revolutionizing Small Businesses (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_98

Ordering information: This item can be ordered from
http://www.springer.com/9789464634433

DOI: 10.2991/978-94-6463-443-3_98

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().