An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data

Aichen Zhang (), Yueyuan Wang (), Yi Zhang (), Ziyi Zhao (), YuQing Yue (), Ziyi He () and Changran Zhou ()
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Aichen Zhang: New Channel School
Yueyuan Wang: Shenyang No. 27 Middle School
Yi Zhang: WYCOMBE ABBEY SCHOOL HANGZHOU
Ziyi Zhao: Nanjing No.13 Middle School
YuQing Yue: New Channel School
Ziyi He: Changsha Changjun High School
Changran Zhou: Yinghua Experimental School, Tianjin Yinghua International School

A chapter in Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024), 2024, pp 4-16 from Springer

Abstract: Abstract With the arrival of the information age, big data and other digital technologies have also flourished and gradually integrated into various fields of social and economic development, and have increasingly become a key element in promoting the development of the digital economy and building intelligent social governance. For e-commerce marketing management, it should pay more attention to the screening, analysis and integration of massive big data information, so as to obtain favorable digital information for enterprise operation and development, and better promote the high-quality development of enterprise e-commerce marketing. To this end, this paper takes Wuhan BESTORE as an example, analyzes the advantages and disadvantages, opportunities and challenges of Wuhan BESTORE’s marketing strategy from the SWOT perspective, and then focuses on the optimization strategy of marketing management from four aspects, hoping to promote the innovation of Wuhan BESTORE’s marketing strategy and management mode, continuously improve the core competitiveness of the enterprise’s brand, and achieve the improvement of the quality of the enterprise’s operation and development.

Keywords: big data; Wuhan BESTORE; China; marketing management (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-459-4_2

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