Rural E-commerce Development and Urban Rural Digital Divide: From the Perspective of Income Gap

Shiying Zhang () and Zhen Zhang ()
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Shiying Zhang: University of Commerce of Harbin
Zhen Zhang: University of Commerce of Harbin

A chapter in Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), 2024, pp 305-311 from Springer

Abstract: Abstract The disparity in digital access and literacy between urban and rural regions represents a continuation of the industrial economy’s legacy within the contemporary context of digital economy progression. It has become an outstanding problem of rural revitalization. This paper, based on provincial panel data from 2016-2021, analyzes the mechanism and effects of rural electronic commerce development in narrowing the urban-rural digital divide and income gap through a theoretical framework and model. Research indicates that the proliferation of e-commerce in rural sectors can serve as a catalyst for narrowing the digital divide that exists between urban and rural communities. Furthermore, this development can indirectly contribute to mitigating the urban-rural digital divide by reducing the income disparity between residents of urban and rural locales. Strategies have been delineated to foster the robust growth of e-commerce within the agricultural sector, with the aim of diminishing the disparities between urban and rural regions. These measures are designed to ensure the equitable distribution of digital economic opportunities and to enhance the overall digital inclusivity across different geographical areas.

Keywords: Rural e-commerce; Digital divide between urban and rural areas; Income gap (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-506-5_33

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DOI: 10.2991/978-94-6463-506-5_33

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