Research on the Construction of Rural E-commerce Live Entrepreneurship Ecosystem from the Perspective of Value Co-creation

Yufan Wang, Ruilie Cheng, Ye Zheng, Zhiqing Wei and Ge Wen ()
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Yufan Wang: Chengdu University of Information Technology, School of Management
Ruilie Cheng: Chengdu University of Information Technology, School of Management
Ye Zheng: Chengdu University of Information Technology, School of Management
Zhiqing Wei: Chengdu University of Information Technology, School of Management
Ge Wen: Chengdu University of Information Technology, School of Management

A chapter in Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), 2024, pp 565-573 from Springer

Abstract: Abstract To foster new industries, formats, and models for rural development and achieve high-quality rural e-commerce live broadcasting, we must innovate its development paradigm and establish an entrepreneurial ecosystem. This paper conducts an in-depth analysis of the prominent issues in rural e-commerce entrepreneurship by examining the current status of rural e-commerce live broadcasting. Based on the perspective of value co-creation, this study constructs a rural e-commerce live entrepreneurial ecosystem, optimizes developmental challenges, and offers insights for the healthy growth of the live e-commerce industry.

Keywords: value co-creation; participant; rural e-commerce live broadcast; entrepreneurial ecosystem (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-506-5_63

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DOI: 10.2991/978-94-6463-506-5_63

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