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Research Mapping of E-Marketplace Adoption to Design a Proposed System for MSMEs

Femila Zahra, Suryadi Hadi (), Hajra Rasmita Ngemba, Wardatul Karima and Syarifah Alya Rumi
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Femila Zahra: Tadulako University, Faculty of Economics and Business
Suryadi Hadi: Tadulako University, Faculty of Economics and Business
Hajra Rasmita Ngemba: Tadulako University, Faculty of Engineering
Wardatul Karima: Tadulako University, Faculty of Economics and Business
Syarifah Alya Rumi: Tadulako University, Faculty of Economics and Business

A chapter in Proceedings of the 2023 Brawijaya International Conference (BIC 2023), 2024, pp 649-659 from Springer

Abstract: Abstract Micro Small and Medium Enterprises (MSMEs) play an important role in driving economic growth and innovation. In recent years, the emergence of digital technology has opened new opportunities for MSMEs to expand their market reach and optimize their procurement processes. This paper sets out to investigate the adoption of e-marketplaces and the design of customized e-marketplaces to improve their business performance. The researchers examined MSMEs and the Office of Cooperatives and Industry on e-marketplace adoption through in-depth interviews, focus groups, and case studies. The prototyping of the proposed e-marketplace system is an important part of this paper. The findings of this study have significant implications for policymakers, e-marketplace operators, and MSME stakeholders. Policymakers can utilize the results of this paper to design a supporting framework that encourages the adoption of e-marketplaces among MSMEs. The results of studies on e-marketplace design are numerous, but the characteristics of users are different, so customization is necessary. The results of this paper can be used as a reference for future research on e-marketplaces.

Keywords: research mapping; e-marketplace; system design; MSMEs (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-525-6_72

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