Research on the Impact of Digital Strategy on the Entrepreneurial Performance of Small and Medium sized Enterprises

Yupei Du () and Jiuping Xu ()
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Yupei Du: Sichuan University, School of Business
Jiuping Xu: Sichuan University, School of Business

A chapter in Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024), 2024, pp 210-221 from Springer

Abstract: Abstract Under the trend of anti-globalization, the development of small and medium-sized enterprises is facing a severe survival crisis due to market squeeze. However, the development of digital technology has alleviated the resource constraints and competitive disadvantages of small and medium-sized enterprises to a certain extent. More and more companies have found that digital strategies help them better cope with external shocks. This study explores whether digital strategies can provide new development opportunities for small and medium-sized enterprises, especially in terms of further leveraging their strengths. This study applied structural equation modeling to conduct empirical testing and proposed a dual-path model of the impact of digitalization strategy on entrepreneurial performance. The results showed that digitalization strategy had both direct positive effects on the entrepreneurial performance of small and medium-sized enterprises and indirect effects through knowledge integration as a partial mediating role. The relevant research conclusions expand the theoretical research on enterprise digitalization strategy, and also provide a reference for the improvement of the performance of small and medium-sized enterprises in their specialized development.

Keywords: Digital strategy; Small and medium-sized manufacturing enterprises; Jingyi entrepreneurial performance; Knowledge integration (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-534-8_21

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